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Archive for the ‘Advertising’ Category

 

Are Your Job Ads Attracting Talent – Or Driving It Away?Comments Off

Are Your Job Ads Attracting Talent – Or Driving It Away?
  • Posted: 8 years ago
  • Category: Advertising

It’s easy to see what makes a great job. A great job ad is one that gets people excited about working for you, and then makes it easy for them to learn more. Most job ads fail on both counts. Most job ads start off by telling job-seekers about the high opinion your company has of […]

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5 Ways To Deliver #Content #Marketing SuccessComments Off

5 Ways To Deliver #Content #Marketing Success
  • Posted: 8 years ago
  • Category: Advertising
  • Tags: content marketing, featured, Marketing

A buzzword can be dangerous, and that’s exactly what the phrase “content marketing” is right now. It’s an effort that brands are jumping into without really thinking through what it takes to set content strategies up for success. However, for those who properly plan, publish, and execute their content efforts, the rewards can be incredibly […]

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Video Interviewing Finally Arrives In 2013Comments Off

Video Interviewing Finally Arrives In 2013
  • Posted: 10 years ago
  • Category: Advertising, Apps, Branding, Candidate Experience, Hiring, HR Marketing, Interviewing, Talent Management
  • Tags: Candidate Experience, featured, Montage Talent, video, video interviews

It’s been about 2 years since I ran a four-part series designed to help you decide if video interviewing is a recruiting solution you should explore. If you are in the early stages of using or are considering the use of video interviews, here is the series: The Power of Video Interviewing The Benefits & […]

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The Power of #Mobile #Job Applications 2 Comments

The Power of #Mobile #Job Applications
  • Posted: 10 years ago
  • Category: Advertising, Applicant Tracking, Apps, Candidate Experience, Career Sites, HR Marketing, Human Resources, Internet Recruiting, Job Boards, job search, Mobile, Recruiting, Social Recruiting, Talent Management
  • Tags: A.T.S., featured, HR Technology, Mobile, mobile job application, Mobolt

There has been a lot of talk the past few years about “the shift to mobile” from recruiting leaders, with a primary focus on effectively managing the mobile experience. Examples of solutions have primarily focused on the mobile optimization of a career site to some larger employers building apps. While these and other areas are […]

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Indeed.com Acquired By RecruitComments Off

Indeed.com Acquired By Recruit
  • Posted: 11 years ago
  • Category: Advertising, HR Marketing, Internet Recruiting, Job Boards, job search, News
  • Tags: acquisition, featured, indeed, Indeed.com, job board, job search aggregator, recruit

Recruit Co. Ltd., a Japan-based HR services and consumer internet firm has acquired the job search site leader, Indeed.com.  Indeed will continue to be led by its current management team and operate as an independent subsidiary of Recruit. Indeed launched 8 years ago, and in that time became the #1 job search site with 80 […]

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Pay-For-Performance Recruiting With JobEscrow 1 Comment

Pay-For-Performance Recruiting With JobEscrow
  • Posted: 11 years ago
  • Category: Advertising, Executive Search, Hiring, HR Marketing, Human Resources, Internet Recruiting, Job Boards, News, Process, Recruiting, RPO, Social Recruiting, Talent Management
  • Tags: featured, JobEscrow, recruiters, search firms

Over the past 15 years, I can count the number of times on one hand that I’ve seen some real possibilities created with a new product or service in the $120+ billion recruiting industry. Today is one of those days. After spending some time with recently with Kevin Grossman, an industry professional I met 5 […]

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4 Great Tools for Recruiting & Sales 3 Comments

4 Great Tools for Recruiting & Sales
  • Posted: 11 years ago
  • Category: Advertising, Apps, facebook, HR Marketing, LinkedIn, Recruiting, Social Media, Social Networking, Social Recruiting, Talent Management, twitter
  • Tags: crm, featured, Recruiting, sales, sales tools, social recruiting

There is no shortage of technology or tools for recruiters or sales professionals, but factoring in engaging with candidates and leads is the key to success in closing deals and generating referrals. The knowledge you have at your fingertips within seconds matters, and that is the case with these 4 tools for recruiting and sales […]

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The Top Online Source of Hire, Indeed! 4 Comments

The Top Online Source of Hire, Indeed!
  • Posted: 11 years ago
  • Category: Advertising, Career Sites, Hiring, HR Marketing, Internet Recruiting, LinkedIn, News, Recruiting, Social Recruiting, Talent Management
  • Tags: career builder, featured, indeed, Job Boards, linked in, Monster.com, Online Recruiting

The topic around job board effectiveness is always an emotional one, from the supporters to the haters. Until a few years ago, it was difficult to gauge and compare the results from a specific job boards – with each other. Remember back in the day when candidates were asked to self supply their source? The […]

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Job Search Leader Indeed.com Launches Company Pages 2 Comments

Job Search Leader Indeed.com Launches Company Pages
  • Posted: 11 years ago
  • Category: Advertising, Career Sites, HR Marketing, Internet Recruiting, Job Boards, job search, Recruiting
  • Tags: career builder, Indeed.com, Job Boards, Monster.com

Indeed.com, the leader in the online job search space is crushing other job boards in traffic.  According to comScore, overall traffic to U.S. job search sites grew 27 percent in January to 24.2 million total visitors. Indeed.com ranks as the leader with over 1/2 of these visitors (13.7 million), followed by CareerBuilder.com with 9.8 million […]

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The 2012 Social Recruiting Report 8 Comments

The 2012 Social Recruiting Report
  • Posted: 11 years ago
  • Category: Advertising, Branding, facebook, HR Marketing, Internet Recruiting, Job Boards, LinkedIn, Recruiting, Social Media, Social Networking, Social Recruiting, Talent Management, twitter
  • Tags: bullhorn, facebook, featured, LinkedIn, Social Media, social recruiting, twitter

Social Recruiting continues to be a focal point in the evolution of online recruiting. In a recent post titled The Reality of Online Recruiting, I concluded with data is just what it is.. Data. As an example, a recent JobVite report showed 78% of job seekers attributed their job to Facebook. Say it isn’t so. Today, […]

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Retarget Job Seekers After They Click and Run 3 Comments

Retarget Job Seekers After They Click and Run
  • Posted: 11 years ago
  • Category: Advertising, Career Sites, HR Marketing, Internet Recruiting, job search, Recruiting
  • Tags: career site, corporate career site, Online Recruiting, online recruiting ads

Ask a job seeker, and they’ll tell you it doesn’t take long before they get lost or frustrated online during their job search. For starters the amount of duplicate job content has, at a minimum, doubled in the past year alone.  From the tens of thousands of job boards, aggregator sites, and social recruiting approaches, […]

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Exposed: The True Sources of HiringComments Off

Exposed:  The True Sources of Hiring
  • Posted: 12 years ago
  • Category: Advertising, Applicant Tracking, Candidate Experience, Career Sites, Hiring, HR Marketing, Internet Recruiting, Job Boards, Metrics, Recruiting, Social Recruiting
  • Tags: Job Boards, jobs2web, recruiting analytics, recruiting metrics

Recruiting metrics – a great debate.  For years, dialogue around the most effective source of hires has been a hot topic, while true (indisputable) candidate source data has been lacking.  From poor ATS capabilities, to candidate self reported data on the amazing question the industry wasted years on… “How did you hear about us”? Like […]

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