With hundreds of investments you can make with online advertising, the CareerBuilder ad deal with Facebook, hasn’t proven to be one on the top of my list. What was touted earlier this year as an innovative way to break into the social media and networking space hiring – and the next big thing for CareerBuilder clients – is proving otherwise on the surface.
From Super Bowl ads to the iPhone application, they deserve some credit for trying. But better placed ads on Facebook haven’t induced a high level of attention from job seekers on this popular social networking site.
When you break down the results, here are 5 reasons this might not make the top of your list:
If you are looking for ways to breaking into cost effective ways to attract and engage with talent online, there are alternatives. Check back next week to explore some other ideas. In the meantime, here are a few resources to jump-start your own career site:
Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.
Tags: careerbuilder, CareerBuilder ads on Facebook, careerbuilder.com, facebook, Recruiting, recruiting blog, Social Media, Social Networking
https://tinyurl.com/mummlfgTalent Acquisition & Diversity Exec, Jason Buss, is the founder and editor of THQ and Recruiting Innovation Officer for...read more