Mobile is “it”. With over 11 billion apps downloaded, we’re just getting started. The prediction that mobile will overtake PC’s by 2013 as the most common web access device doesn’t seem too far fetched. But… Will mobile recruiting be “it” in the job search and recruiting space?
We know organizations are investing in mobile recruiting, and adoption is slowly increasing. There is even a mobile recruiting conference (I highly recommend this one) for Recruiters and HR Pros.
Job seekers and users of apps have high standards, as they should. Even the well known mobile recruiting apps on the market have “less than desirable” ratings. Just glance through the top job apps’ ratings and you’ll quickly see the frustration level of users, and average ratings between 1-2.5.
A majority of the “mobile recruiting” capabilities have focused on the job search itself, or pieces of the process (interviewing, connections, etc.). That is, until now. Late last month PepsiCo launched their first-of-kind Careers mobile app for iPad, iPhone and Droid called “Possibilities.”
At a glance, PepsiCo is focused on connecting and engaging, beyond just a job search.
Some of the functionality of the “Possibilities” app include:
You can check out and download the “Possibilities” apps here:
As recruiting organizations continue to advance mobile recruiting, some of the questions and challenges that lie ahead are similar to those that existed (and still do) in the social recruiting sphere:
These questions, and others will soon be answered. In the meantime, congrats (and kudos) to PepsiCo for paving the way and advancing mobile recruiting (and engaging talent).
Talent Acquisition & Diversity Exec, Jason Buss, is the founder and editor of THQ and Recruiting Innovation Officer for...read more