Advancing Mobile Recruiting 6 Comments


Mobile is “it”.  With over 11 billion apps downloaded, we’re just getting started.  The prediction that mobile will overtake PC’s by 2013 as the most common web access device doesn’t seem too far fetched.  But…  Will mobile recruiting be “it” in the job search and recruiting space?

We know organizations are investing in mobile recruiting, and adoption is slowly increasing.  There is even a mobile recruiting conference (I highly recommend this one) for Recruiters and HR Pros.

Job seekers and users of apps have high standards, as they should.  Even the well known mobile recruiting apps on the market have “less than desirable” ratings.  Just glance through the top job apps’ ratings and you’ll quickly see the frustration level of users, and average ratings between 1-2.5.

A majority of the “mobile recruiting” capabilities have focused on the job search itself, or pieces of the process (interviewing, connections, etc.).  That is, until now.  Late last month PepsiCo launched their first-of-kind Careers mobile app for iPad, iPhone and Droid called “Possibilities.”

At a glance, PepsiCo is focused on connecting and engaging, beyond just a job search.

Some of the functionality of the “Possibilities” app include:

  • PepsiCo Twitter feed
  • Content for why, the people, the brads, FAQ’s, and ways to connect with Recruiters.
  • Scanning their brands with a stickybits partnership
  • The Feeds from the lineup of PepsiCo blogs
  • PepsiCo YouTube
  • Geo-location job search functionality

 

You can check out and download the “Possibilities” apps here:

As recruiting organizations continue to advance mobile recruiting, some of the questions and challenges that lie ahead are similar to those that existed (and still do) in the social recruiting sphere:

  • How much can job seekers and candidates to absorb?
  • With job seekers and candidates applying to multiple positions at multiple companies, how many communities/pages/apps can we expect them to invest time in?
  • When will base “apply” functionality and/or standard Resume formats be available?
  • Will apps enable true “engagement” and a mutually beneficial relationship vs. a “one-way”

These questions, and others will soon be answered.  In the meantime, congrats (and kudos) to PepsiCo for paving the way and advancing mobile recruiting (and engaging talent).

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Monday, March 28th, 2011
  • This Post Has 6 Comments

    1. Ian Mondrow says:

      Interesting perspective. One that is often not considered. Employers should jump on the band-wagon and try to be one of the first innovators to join this trend. However, there are a few drawbacks to consider:
      1) Maintaining a resume or updating a resume on a phone is merely impossible
      2) Lengthy job applications would likely have an increase drop-out rate (due to sore fingers)
      3) Spotty 3G coverage could make for a painful process or loss of previously filled out applications

      Some advantages:
      1) Could make for easy online assessments as it could demonstrate 1 message per screen
      2) Candidate pool may increase as people without computers will have easier access
      3) Demonstrates that candidates are technology saavy

      These are just a few thoughts that came to my mind.

    2. [...] Universal Applications- Gohan stated that for now, we do see ads from job boards at the top of the listings and obviously, like any Google search, there are ads that may or may not be relevant running down the side, but what really interests me about this tool is the instant integration with LinkedIn Profiles. This allows for a nearly universal (at least in the demo) application process, and because it’s based on Bing, it works via mobile as well. [...]

    3. Tom Bell says:

      Good article Jason. I still believe the best utilization for mobile apps from a recruitment perspective is candidate engagement in two areas. First and most obvious is to bring targeted job opportunities in front of the candidate. Easily done by pushing jobs in a searchable format. But take if further based on what mobile user expect, GPS and SEM targeted marketing should be a staple. Second, is is the ability to reach out through your talent communities through engaging media. I am still not a fan of, nor do I think the vast majority of mobile users are willing to drive the apply process through their smartphone.

    4. Leilani says:

      With mobile devices becoming more and more popular it is important to take talent acquisition with you. HireVue Video Interviewing has gone mobile. HireVue brings essential recruiting capabilities to all of the hiring team fast and easy. Through HireVue, requisition approval from managers is faster and less disruptive throughout the process. A manager can easily approve or reject candidates allowing the hiring process to flow smoothly. Recruiters, HR, and Hiring Managers can more conveniently create, review, and collaborate on a interview, anytime, and anywhere in the world.

      Check out:
      http://www.hirevue.com

    5. Leilani says:

      With recruiting needs becoming more demanding it is critical to have the option of mobility. Many organizations have turned to video interviewing as a solution for the future and changes of hr. Video interviews allows employers, recruiters, and hiring managers to significantly decrease time to hire, lower travel expenses, and find top talent based on the best and most effective talent tool.

      HireVue gives users the ability to seamlessly capture interviews, screen, and review candidates. Overall, HireVue provides the interviewer easy workflow, feedback, and collaboration tools that help organizations make better use of their time, hire top quality candidates, and reduce the overall cost of the hire from anywhere in the world.

      To see research on the benefits of video interviewing by Mollie Lombardi, The Aberdeen Group:
      http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=285283&sessionid=1&key=851FDC0B437067BCAC4612F837850C3D&eventuserid=47467536

      To look at the premier video interviewing company:
      http://www.hirevue.com

    6. [...] 8-15 corporate apps during a job search? Another approach top consider is follow the path taken by PepsiCo, with their mobile app, Possibilities. Shift the focus of the job searh itself to more around candidate engagement. [...]

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