LinkedIn has made several headlines over the past few weeks, primarily driven by their IPO. What you haven’t heard about is their continued partnership with recruiting organizations to advance engagement, like the one with Korn / Ferry. This week KF launched a beta social networking / leadership assessment product. It’s a quick leadership assessment aimed at identifying a users top leadership characteristics. You can find the assessment on the Korn Ferry site. Executive Search firms, like most companies in the recruiting space have continued to evolve their products and solutions (and value proposition). given economic and environmental challenges, in addition to many larger organizations building internal executive search functions. This latest move will aid Korn / Ferry in building awareness for their talent consulting business.
In addition to building awareness, this inevitably will enable KF to take pilot their assessment with a large number of LinkedIn users and fairly quickly market it via several social platforms. The opportunity clearly exists through a professionals network to solicit feedback on their leadership strengths as well with a tool like this – beyond traditional “recommendations” on sites like LinkedIn. Many possibilities exist, kudos to the KF team for leading the charge.