College Recruiting on LinkedIn 3 Comments


LinkedIn continues its’ explosive growth on many fronts.  From members on the site, to the number of employees.  Some recruiters consider LinkedIn as the tipping point in recruiting with their database.

Here are a few examples of their growth – and recent statistics:

  • LinkedIn now has over 100 million members.
  • 1 million new members join LinkedIn every 12 days.
  • 2 billion people searches were completed on LinkedIn in 2010.
  • LinkedIn doubled its’ workforce in the past year, from approximately 500 to 1,000.
  • More than one million companies have LinkedIn Company pages.

While that is all interesting data, LinkedIn’s continued focus on the student segment is also growing.  How fast?

They also launched the LinkedIn Career Explorer tool 6 months ago with 60 Universities.

LinkedIn’s current members for college recruiting include 20% of the graduating class of the top 25 schools in the US (reported by US News & World Report National University Rankings).  Membership on the site makes sense for students, as campus career counselors coach and influence them to explore job search options beyond the traditional methods.

It makes sense for Recruiters too, as the site adds 250,000 members every month from around the world.

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Monday, March 14th, 2011
  • This Post Has 3 Comments

    1. This is a great article. I believe that social networking is a fantastic way to find candidates, especially one like LinkedIn where it showcases past professional experience.

    2. Thanks for sharing! I own the virtual college recruiting strategy for Intel and love data that backs up my commitment to LinkedIn as a college recruiting channel! :)

    3. Although LinkedIn has proved to be a great recruiting tool for more established professionals, the numbers show that younger people between ages 18-34 are using Facebook to network more than LinkedIn. Facebook’s recent changes to include different lists allow everyone the opportunity to build and maintain a professional image on their Facebook profiles while maintaing their personal network. These younger people have had Facebook since high school and college, why would they want to leave a network that their friends are on? Here is a link to a blog post about using Facebook “lists” to help with recruiting http://employers.identified.com/blog/bid/67913/Facebook-Recruitment-Learn-how-to-use-Lists

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