He thought (and hoped) it was just a bad dream. Little Johnny just wanted to find a job, but he got lost in a universe cluttered with a million new job boards.
He woke up, it wasn’t just a dream, as 25,000 will go live this week.
While I have never claimed to be a “jobs” SEO expert, I’ve had several conversations the past couple of months with recruiting industry peers and there continues to be a lot of confusion and questions about what goals Direct Employers is trying to accomplish with the .jobs domain.
More specifically, people have expressed concerns, I’ve been asked, and I’ve heard:
- Supposedly, DEA already offers some sort of SEO solution for employers. Any recruiting organizations goals should be to get the candidates direct. With the new .jobs galaxy, there’s more competing with “more of the same”.
- Users can now upload their resumes and create accounts on JobCentral. What part of “direct” to the employer is missing here?
- Why would candidates want to register here? What’s the benefit?
- DEA members desperately wanted to avoid job boards years ago, and yet this looks like the same footprint of one.
- Didn’t Direct Employers offer SEO services? What happened there? Did that fail too? Is this a replacement?
- Why can’t they FOCUS, and either make JobCentral, the job distribution network, or their SEO services work vs. moving on to the next cool thing?
- Where’s the proof that anything they are doing drives a return, other than “visitors are up”?
- Do members understand they are being taken along for a ride?
- Why does JobCentral give candidates a choice to move onto aggregation sites? There is nothing “direct” about sending people to sites with millions of jobs from sources including job boards and other companies sponsoring jobs to coerce candidates to register with them first?
- What’s up with this so-called meeting to clear up confusion? With 12 people? What about the thousands of users?
- How can they actually convince members this will work? What about the last 3 initiatives that failed? Where’s the accountability?
- What will we see next after .jobs? Internet job fairs, video interviewing, or ATS systems?
You can also see additional comments from readers on 2 previous posts:
Based on all of the information outlined – and as anyone would expect with any vendor – there’s enough questions out there to ask some pointed and specific questions before considering yet another investment.