Web 2.0 is about enhancing creativity, information sharing, and collaboration. The definition must have been written with the intent to exclude job postings and job boards as part of the world wide web.
With all of the talk about attracting passive talent, the war for talent and focusing on hiring quality, I was surprised to see little has changed – when taking a look at things from a candidate’s point of view.
I started with a simple search on a job board. After closing 2 pop up windows, here’s what the candidate would see with this example:
A page filled with paid ads:
Within the job posting:
Thinking this must be a fluke, I ran another quick search on another board. The first posting I clicked on was from 1 of Fortune’s Best Companies To Work For. Surely, this will be better…
This posting was much shorter, and contained:
Since the organization requests you apply online through their site, I clicked the link, and found the following:
We’re kidding right? The candidate has to complete another search to find the position, which ironically isn’t even listed on the corporate career site. If it would have been and they would have applied, the candidate of course would have had to sign up for another profile too.
If you use the big boards for postings, consider the following 5 quick fixes you can control and implement:
When relying on a poorly written job description or web posting, there should be no surprise less than 10% of corporate career site traffic converts into a completed application.
While most of this seems fairly basic it appears there is still a tremendous amount of opportunity – and we have a long way to go in recruiting – in Web 2.0 standards.