This is a 3 part series, focused on deploying and managing effective corporate career sites. The 3 posts will include:
Part 2: Top 5 List for Deploying and Effective Online Career Center
As I mentioned in Part 1 of this series (Effective Corporate Career Sites & Measuring Results), there are articles and white papers all over the web outlining the need to build an engaging, leading-edge corporate career site. In addition, there are hundreds of ideas and tactics on what those elements should be.
While it is not realistic to incorporate every best practice into every career site, it is important to understand your target audience and what elements will create the most engaging experience yielding the highest conversions of quality applicants on your site. Equally important is capturing some basic information from those visitors you don’t convert.
Here are 5 ideas to consider for engaging a candidate on your career site:
Technology plays a big role in the recruiting process but it does not replace or address the human element. Not having the resources with the competence or drive to get aggressive about recruiting is a recipe for disaster. A site incorporating these or other best practices is only one element of a broader solution.
Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.
Tags: career site, Metrics, ppc, SEO, Social Media, Social Networking
https://tinyurl.com/cs8899dTalent Acquisition & Diversity Exec, Jason Buss, is the founder and editor of THQ and Recruiting Innovation Officer for...read more