It’s #mrec13 time, the only conference focused exclusively on mobile recruiting and technology. The event this year is being held at the Georgia Tech Global Learning Center in Atlanta – with 2 days worth of great content planned.
Congratulations to Michael Marlatt and team for putting together another great event! If you have a chance you can watch the livestream of the conference for free.
I’ve had the opportunity to sit in on a number of sessions today and have broken down some of the highlights into 2 categories (mobile recruiting statistics and mobile recruiting themes)
2013 MOBILE RECRUITING STATISTICS:
- 1 BILLION job searches are done per MONTH on a MOBILE device
- Mobile friendly recruitment, properly executed, has a conversion rate 5x to 10x better than PC #mrec13 at 20% the cost
- Only 26 of the Fortune 500 offer a mobile optimized job application process
- 1/3 of simplyhired traffic comes from mobile
- In 2012, @UPSjobs made 10K hires via mobile
- Users 50% more likely to apply for a job on the mobile site if they have viewed one of the videos
- UPS stat 20% all hires on mobile with 14% of traffic on mobile means for UPS mobile converts 30% more effectively?
- 20% of UPS hires apply via a mobile device.
- 70% of mobile searchers act within an hour; only 30% of PC searchers do
2013 MOBILE RECRUITING THEMES:
- Offer mobility any device anywhere anytime – not just mobile
- Ban the words “mobile apply” and start using “easy apply” or “friendly apply” – regardless of the device. Why collect all that information on the first touch or experience ?
- Mobile users want a “snack”, not a “7 course meal”
- What a difference 20 years makes. We’ve gone from needing the phone to use the internet to needing the internet to use our phones
- If you offer candidates segmented content on desktop you need that or more on mobile – they are looking for something relevant — cater to specific audiences
- The ease of applying does not necessarily lead to lower quality candidates
- Recruiting is a conversation – rethink how we are doing this – conversations (even on a device) are not one-sided
- SMS campaigns have been more successful with hourly workers
- How receptive are candidates to SMS messages – the response is generational
- The question isn’t “are you going to recruit via mobile?” It’s “are you ready for it?
- As long as we treat mobile as an exception or add-on to experience, we miss the point
Looking for companies to benchmark against in mobile recruiting? iMomentous highlighted the following 8 organizations as the best.
- Dow Chemical
- General Motors
- Casey’s General Stores
- Tyson Foods
Check back later as we’ll continue adding new information throughout the day, and will create a separate article for tomorrow. Don’t forget you can view the livestream of the conference here or the #mrec13 tweet stream here.