20 Mobile Recruiting Insights #mrec13 1 Comment


Mobile RecruitingIt’s #mrec13 time, the only conference focused exclusively on mobile recruiting and technology. The event this year is being held at the Georgia Tech Global Learning Center in Atlanta – with 2 days worth of great content planned.

Congratulations to Michael Marlatt and team for putting together another great event! If you have a chance you can watch the livestream of the conference for free.

I’ve had the opportunity to sit in on a number of sessions today and have broken down some of the highlights into 2 categories (mobile recruiting statistics and mobile recruiting themes)

2013 MOBILE RECRUITING STATISTICS:

    • 1 BILLION job searches are done per MONTH on a MOBILE device
    • Mobile friendly recruitment, properly executed, has a conversion rate 5x to 10x better than PC #mrec13 at 20% the cost
    • Only 26 of the Fortune 500 offer a mobile optimized job application process
    • 1/3 of simplyhired traffic comes from mobile
    • In 2012, @UPSjobs made 10K hires via mobile
    • Users 50% more likely to apply for a job on the mobile site if they have viewed one of the videos
    • UPS stat 20% all hires on mobile with 14% of traffic on mobile means for UPS mobile converts 30% more effectively?
    • 20% of UPS hires apply via a mobile device.
    • 70% of mobile searchers act within an hour; only 30% of PC searchers do

 

mobile-phones-and-tablets

2013 MOBILE RECRUITING THEMES:

  • Offer mobility any device anywhere anytime – not just mobile
  • Ban the words “mobile apply” and start using “easy apply” or “friendly apply” – regardless of the device. Why collect all that information on the first touch or experience ?
  • Mobile users want a “snack”, not a “7 course meal”
  • What a difference 20 years makes. We’ve gone from needing the phone to use the internet to needing the internet to use our phones
  • If you offer candidates segmented content on desktop you need that or more on mobile – they are looking for something relevant — cater to specific audiences
  • The ease of applying does not necessarily lead to lower quality candidates
  • Recruiting is a conversation – rethink how we are doing this – conversations (even on a device) are not one-sided
  • SMS campaigns have been more successful with hourly workers
  • How receptive are candidates to SMS messages – the response is generational
  • The question isn’t “are you going to recruit via mobile?” It’s “are you ready for it?
  • As long as we treat mobile as an exception or add-on to experience, we miss the point

 

Looking for companies to benchmark against in mobile recruiting? iMomentous highlighted the following 8 organizations as the best.

  • AT&T
  • Dow Chemical
  • General Motors
  • Macy’s
  • McDonalds
  • Walmart
  • Casey’s General Stores
  • Tyson Foods

 

Check back later as we’ll continue adding new information throughout the day, and will create a separate article for tomorrow. Don’t forget you can view the livestream of the conference here or the #mrec13 tweet stream here.

 

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Monday, September 23rd, 2013
  • This Post Has 1 Comment

    1. […] we shared 20 Mobile Recruiting Insights from #mrec#13, and we’ve added another 25 […]

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