How I Used Twitter to Get Meetings with 3 CEOs and a VP of Recruiting in 2 Weeks 14 Comments


Networking was never one of my strongest skills. I am sometimes shy when it comes to meeting new people, and as a 23 year old who is just two years out of college, I don’t have much of an address book or LinkedIn network (but I have a ton of Facebook friends). The first stage of building my company, One Day, One Job, didn’t require much networking, for I was trying to get college aged job and internship hunters to visit my site. Building personal relationships can certainly help build traffic to a website, but it’s not the most efficient method. Recently, I have started to focus on the second stage of growing my business — encouraging entry-level employers to work with us as advertisers and consulting clients. For a while I sat around waiting for people to find me. I figured that companies would see the potential in One Day, One Job as a recruitment tool and would throw themselves at us. A few companies approached us out of the blue, but I knew that improving my networking skills could speed along the process. I recently joined Twitter, and I realized how valuable the micro-blogging/social networking service can be in terms of business development. Within the span of 2 weeks, I was able to get meetings with 3 CEOs and one VP of Recruiting (who also happens to be the owner of this blog) through relationships initiated and built on Twitter.

Here’s how I did it:

I Joined

This is self explanatory. Social networks do you almost no good if you don’t participate. You can use them as informational resources, but participation increases their value by an factor of ten.

I Sought Out Interesting People

You need to test the waters before diving into Twitter (or any social network). By finding interesting people to “follow,” you can learn the ropes and proper etiquette while instantly reaping the best informational benefits that Twitter has to offer. How do you find interesting people? You wander around Twitter. I have no idea how I came across each of the 4 people mentioned in the title of this article, but I can ensure you that it was through other Twitter users. If you’re new to Twitter, you can start by following me @willyf and Jason @jjbuss.

I Listened

Pay attention to what other people are saying. By learning about them through their tweets, you can determine who are the people that you want to build personal relationships with. After listening for a while, you can chime in and join the conversation by tweeting @ someone to ask or answer a question or make a comment.

I Talked About Myself

Nobody is going to follow you if you’re boring. Everybody has something interesting to say, so talk about what you’re passionate about. You might be surprised at what people find interesting, so be yourself — don’t try too hard. It’s much easier to initiate meaningful conversations when you have lots of followers.

I Interacted

As you follow more people and gain more followers you can start getting involved in more conversations. If you have something interesting to add to someone else’s conversation, jump in! Just make sure that you’re being genuine and not self-serving. The biggest mistake that people can make when using a service like Twitter is asking someone for something before they have built a relationship. That doesn’t mean that you should go through pleasantries just to ask someone for a favor — you need to be honestly interested in the people whom you follow on Twitter if you want to build meaningful relationships.

I Took the Relationships Offline

Two of my meetings were in person and two were on the phone. Twitter is a great way to introduce yourself and build the foundation for a relationship, but it’s not a great tool for in-depth communication. By taking the relationship offline and having face to face (or voice to voice) contact, you completely change the nature of the relationship. It instantly becomes more meaningful.

Why Does This Matter?

Whether you are an entrepreneur like me, a job searcher, or a business professional, Twitter and other social networking services can provide amazing opportunities to meet new people and build business relationships. Although I haven’t yet done business with any of the people mentioned in the title of this blog post, the conversations that I’ve had with each of these people have been valuable enough to make me consider Twitter an essential tool in my networking repertoire. Without Twitter I never would have met these 4 wonderful people (and many more) who are willing and able to help me as I build my business. I’m sure that the relationships that I have developed and will develop on Twitter will be essential to the success of One Day, One Job.

Submitted by Willy Franzen for the August 2008 Talent Buzz blog contest. Willy Franzen is the founder of One Day, One Job and One Day, One Internship.

 

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Monday, August 25th, 2008
  • This Post Has 14 Comments

    1. [...] going to tell you a little bit about Groove Commerce. By the way, if you’re interested in How I Used Twitter to Get Meetings with 3 CEOs and a VP of Recruiting in 2 Weeks check out my guest blog post on The Talent Buzz. If the post gets enough visitors, I’ll win [...]

    2. [...] still don’t believe it, check out my latest article my guest blog post on The Talent Buzz – How I Used Twitter to Get Meetings with 3 CEOs and a VP of Recruiting in 2 Weeks. By the way, if the post gets enough visitors, I’ll win an iPod Touch, which I promise to give [...]

    3. Any other twitter tips?

      looks like i must pickup twitter now

    4. Cheska Lim says:

      Great post, Willy! I just added you on Twitter. I absolutely agree on Twitter being a powerful networking tool. I am quite shy and generally don’t do so well in face to face networking but I was able to connect with recruiters at a company I would really love to work for! Through Twitter, I was able to follow-up on a resume I had submitted to them and also got to tour the company and meet a recruiter face to face in less than a month, I think! :) I basically did what you did… I listened carefully to get a feel of what it was like and then made comments if I had something good to say. I hope Twitter stays around for a long time. It is a very valuable tool. :)

    5. Willy says:

      Cheska, that’s awesome! I usually write about job search, but tried to do something different for this audience. Twitter is a phenomenal job search tool, and I keep encouraging my readers to use it. I find a large number of the jobs and internships that I feature on One Day, One Job and One Da, One Internship on Twitter.

      There are so many people that are so accessible through the service, but so few people are taking advantage of the opportunity. Getting hired through blogging and tweeting will never be the main way people get jobs, but it will certainly continue to grow.

    6. Alison Williams says:

      Love the post! An interesting twist to share with you when reading your post, is that as a recruiting professional for many years, you could ask me to cold call anyone for any positions and I was all over it, or throw me into a room of executives and I can turn it on! Put me on Twitter and I clam up and I’m suddenly tweet-less! As a new user to Twitter and still doing alot of ‘talking about myself” which I like to refer to as “talking to myself”, I am encouraged by reading your post to continue to put myself out there in hopes it some day will pay off as it has for you.

    7. patric more says:

      hey willy,
      I am bascially very shy person and bit low on interpersonal skills.I cant jell with people in first contact .but with your post on social network I am gaining some confidence, My job is to get the requirments for the company,I am trying very hard to get the reqirments through cold calls.hopefully i will suceed with these social networking. Anyways thanks a lot for your post willy.

    8. [...] digital cupcake or an iPod Touch. Since most of you would probably rather win an iPod Touch, please click this link (It counts as a vote for us in a guest blogging contest. If we win the iPod touch, we’ll give [...]

    9. Johnny says:

      Good stuff. I recently wrote a similar article about using twitter for job search and business networking: http://www.loveforbiz.com/using-twitter-for-business-networking-and-even-finding-a-job. If you have a moment, check it out and let me know what you think. I am also following you now: http://twitter.com/jsmakr.

    10. [...] How I Used Twitter to Get Meetings with 3 CEOs and a VP of Recruiting in 2 Weeks, by Willy Franzen [...]

    11. [...] StumbleUpon users (and everyone else), thanks for visiting. If you like this post, check out How I Used Twitter to Get Meetings with 3 CEOs and a VP of Recruiting in 2 Weeks. It’s another post that I wrote on how you can use social media for real world [...]

    12. [...] we won the iPod touch in The Talent Buzz’s guest blogging contest with this guest post on using Twitter for networking. That means that we’ll be giving away an iPod touch in the coming weeks. We’re still [...]

    13. [...] Touch for my birthday. I won it in a guest blogging contest on The Talent Buzz with a post about networking on Twitter, but let’s pretend it was a birthday gift.) Since I think that regifting is completely [...]

    14. [...] Touch for my birthday. I won it in a guest blogging contest on The Talent Buzz with a post about networking on Twitter, but let’s pretend it was a birthday gift.) Since I think that regifting is completely [...]

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