5 Questions to ask Yourself About Your Career Site 3 Comments

By Jason Buss.

All of these people are all waiting patiently to be recruited – and to apply for a job at your company. They would apply, except the process takes too long and 99% of the time it results in an auto generated response and nothing else.

OK, maybe they are watching a football game, but you get the point.

As a follow-up to last week’s recruiting blog poll results, here are 5 considerations and questions to ask yourself when assessing the effectiveness of your corporate career site.

  • How does your career site rank with search engines? As more job seekers continue to turn to search engines to launch a search, or to search for specific content related to their career, you need to assess your search engine rankings and evaluate what percent of your traffic is generated through the various search engines. The .jobs domain has resulted in very few success stories, primarily due to the overuse of the domain solely as a re-director.
  • What is the overall value of the content in the site? Take a look at the traffic to the pages in your site, and you may be surprised at where candidates and leads spend their time. Typically, it’s not on pages talking about great benefits programs…
  • Is your site designed from a candidates point of view? While we all deem our recruiting process as important, nobody will win with a 10% applicant conversion rate. If you frustrate online visitors with an inside-out viewpoint, they will leave. Don’t lose your goldmine to competitors or recruiting firms.
  • Is it easy for candidates to apply for a specific job? Can they apply with a 1 click upload of their Resume, or quickly enter their basic contact information as a lead? If your site requires a multiple page, multiple step process with registration, you are leaving yourself open to competitors or recruiting organizations to win.

While there is no one-size-fits-all answer to career sites, creating an engaging experience resulting in high quality applicants is a shared vision amongst recruiting organizations worldwide. As a general observation, we are losing miserably as a profession in a web 2.0 world. Let’s start thinking about what it will take to get to 3.0.

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Tuesday, July 8th, 2008