A Ning Platform Niche Social Network Sells on Ebay for $4,075 9 Comments

Earlier this year, Ning announced over 1 million social networks have been created on their platform.  How much could one of those with 1,200 members sell for?

Lance Haun, and Laurie Ruettimann sold HRMToday, a niche social and blog network for the HR community.  The final bid on ebay last night was $4,075. The auction received 1,928 hits, and the price jumped $1,500 during the final 10 minutes.


What’s next for the site? We’ll have to wait and see what the buyer has in mind.  In the end, the sites future clearly depends on their communication, approach, and strategy.  If the community is not engaged fairly quickly, it will be interesting to see their response.  As Lance mentioned in a recent blog post, the site added 12 members this past week.

As sites, networks, and blogs continue to merge I would expect we’ll see more of this in the social networking space.  Especially with groups on Ning given the communities and functionality of their platform.

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Saturday, August 15th, 2009