45 Mobile Recruiting Tips and Trends From #mrecComments Off

mobile recruiting conference

Yesterday we shared 20 Mobile Recruiting Insights from #mrec13, and we’ve added another 25 below.

2013 MOBILE RECRUITING STATISTICS:

  • 62% of PASSIVE job seekers will explore a company’s career page on #mobile
  • 40% of mobile candidates abandon a non-mobile friendly apply process
  • 1 second = 7% increase in drop-off
  • Active job seekers look for opportunities almost equally on job sites (71%) and social networks (69%)
  • Candidates are 50/50 split between use of iOS/Android, but Android growth is outpacing iOS
  • In a survey from LinkedIn ran,  28% of respondents were active job seekers
  • 30% of CB’s overall traffic is mobile. Only 14% of applies are mobile
  • Only 20% of TA leaders globally have optimized mobile career sites. US falling behind the average at only 16%
  • Mobile apply completion rates on LinkedIn are 50% higher with simple apply flow
  • 62% of recruiters say #mobile #recruiting is the top trend for 2014
  • 61% of people have a better impression of a brand based on their mobile experience

mobile recruiting conference

MORE 2013 MOBILE RECRUITING THEMES:

  • Jibe sees a higher conversion rate from talent coming in via social than talent directly approaching the career site.
  • Candidates aren’t downloading job apps, so don’t bother,
  • Mobile sourcing is about efficiency, not about using boolean strings on a mobile device
  • Build a responsive to save time, save $ – but responsive UX doesn’t hit the mark for most mobile experiences
  • 3-min rule: Understand what your audience was doing 3 min before interacting w you. Then you can put yourself in their shoes.
  • “Have you ever checked in on Foursquare at your competitor’s location and let people know that you are hiring
  • Jobs and careers is bigger on mobile than most employers could ever imagine
  • When reviewing traffic, do you consider tablet visitors mobile even if you send those users to desktop view of your site
  • Imbed a link in the Inmail to encourage a call to action or if they wish to read more content (must be mobile optimized!)
  • Experiment with mobile on your career site; don’t experiment with drugs
  • Mobile job seekers are more universal than originally thought
  • Mobile job seekers are searchers and discoverers, they want an easy and intuitive way to view, share, and apply

 

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

Tags: , , , , ,

http://tinyurl.com/lxlt6hq
  • Posted on: Tuesday, September 24th, 2013