25 Social Media Tips from Recruiters 10 Comments


Social Media and social networking is no new concept in the job search space.  Depending on who you ask – you’ll receive varying tips to build your network and possibly land a job.

Some of the advice is good, but as one Recruiter shared, “Don’t listen to all the bad advice out there – if it seems crazy it’s because it is”.

At a Minnesota Recruiters event a week ago, we asked Recruiters to identify useful tips for job seekers when they are leveraging social media in their job search.

We compiled the list into the following 25 bite-size tips:

  1. Use social media as a vehicle, not a substitute for an in-person interaction
  2. Remember your audience and that social doesn’t necessarily mean casual
  3. Engaging in social shouldn’t be a one-way communication or conversation
  4. Don’t fall for all the fads.  It’s likely you won’t find your next job browsing Pinterest, although some of the worst recruiting consultants make it seem like a viable channel to be found
  5. Pick one or two social sites and be active.  It’s also important to have your profile and any links on other static sites that you do not visit as frequently
  6. Use the right keywords in order to be found
  7. Have a Skype account, make the offer to conduct a digital interview or ask if the company uses a video interviewing service
  8. Post industry content on the social sites and be focused
  9. Don’t be afraid to reach out to employers directly via social sites
  10. Your social presence is your personal brand – protect it
  11. Use social media for validation, see who you know, what they’re saying – it’s great for research
  12. Don’t listen to all the bad advice out there – if it seems crazy it’s because it is
  13. Check out a company’s social profiles to see if they have FAQs to help answer any questions you may have
  14. Increase the visibility of your personal and professional brand by posting several times a month on the various social sites
  15. Educate yourself about it before using it
  16. Keep your information current
  17. Be targeted and visible
  18. Set goals and prioritize activities (making connections, in person meetings, etc)
  19. Post your resume on sites like Facebook – it’s part of your brand too
  20. Follow company pages and social channels as they can contain information or updates you might not find elsewhere
  21. Stay on top of changes to the sites (ex. LinkedIn’s recent launch of “endorsements”)
  22. Quality vs. quantity
  23. Don’t sit back and wait for things to happen – take charge and make it happen
  24. Do it right or don’t do it at all
  25. Giving back to your network should be as big of a priority as receiving

Additional tips? Use the comments section.


About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Sunday, October 14th, 2012