The Latest Social Media Stats For 2012 7 Comments


Yesterday I faciliated a webinar called recruiting secrets overheard in a dark alley, and discussed some of the truths about social recruiting headlines. One of the areas I focused on was the continued glamour of social recruiting given all of the “talk” from experts, analysts and vendors the past few years.

The irony is that very few organizations are having real, sustainable successes as a result. When surveyed, a majority of the registrants and attendees (representing 20 countries & 49 states) have yet to make consistent hires as a result of sites like Facebook and twitter, yet when polled, 82% have made hires from the recruiting giant LinkedIn. More about this topic later.

As part of the set up, we researched a majority of the popular social media sites and online channels to provide a list of the most recent stats we could find. Think mobile isn’t growing? There are more iPhones sold in a day than there are babies born! Most of these stats were collected over the past 2-3 weeks so should be recent.. Enjoy!

Twitter Stats

  • 500 Million accounts
  • 40+ Billion tweets
  • 175 Million tweets a day
  • 70% of companies ignore complaints on twitter
  • 909 employees
  • 11 new accounts created every second, over 1 million new per day.

Facebook Stats

  • 850+ million members
  • 31% check in once a day
  • Avg of 20 min per day
  • 2.7 billion likes per day
  • 100 billion connections
  • 20 million apps installed daily
  • 250 million photos daily
  • 425 million access via mobile

Pinterest Stats

  • 10.4 Million users, faster growth than any site – ever.
  • Retaining and engaging 3x better than twitter “was”
  • 80% of users are women, 60% have attended college, 50% have kids
  • Demographics:
  • 18-24 years (17%)
  • 25-34 years (30%)
  • 35-44 years (25%)

Google+ Stats

  • 90+ million users
  • g+ button is served 5 billion times a day
  • g+ users:
  • 44% of users are single
  • 29% female / 71% male
  • 20% are students
  • Avg of 6 minutes on site

YouTube Stats:

  • 4 billion videos viewed, every day, 1 trillion is 2011
  • 24 hours of video uploaded, every 24 seconds
  • 2.9 billion hours a month on the site, 326,294 years
  • 800 million users per month
  • Auto speech recognition tech translates video and captions into 43 languages
Google Stats:
  • 3+ billion searches daily
  • 124 languages
  • 20% of searches are local

SlideShare Stats:

  • Largest social “content” network
  • 60 million visits a month
  • 400,000 new presentations uploaded per month
  • Top 200 web sites
  • 110,000 “recruiting” documents
  • LinkedIn acquired SlideShare last week

LinkedIn Stats:

  • 161 million members
  • 2 million company pages
  • 4.2 billion searches in 2011
  • 22% of traffic from mobile (last week of March)
  • More than 1 million groups
  • 35% of students search for jobs on LI, 700% increase since 2010

Mobile Stats:

  • 5.9 Billion subscribers
  • 8 Trillion SMS messages sent in 2011
  • 11+ Billion apps downloaded, 1 in 4 never used again
  • The number of mobile searches quadrupled in the last year
  • 8.49% of global web site hits come from mobile

Foursquare Stats

  • 23 million users
  • 2 billion check-ins
  • Users and check-ins have doubled in 6 months

Sources: Twitter, LinkedIn, Facebook, Foursquare, SlideShare, TechCrunch, YouTube, Mashable, Pinterest, Google+, and Google.


About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Thursday, May 10th, 2012
  • This Post Has 7 Comments

    1. Always interesting to see inter’social’web thingy stats! Well it will take some time for hiring returns to improve using social but indeed it will over time. Certainly employers will improve results if and when they stop broadcasting as in the old model as an ‘advert’ in the hopes to get a response – but instead start getting the engagement part ahead of a job requirement thus inbound attracting to brand. Referrals and Mobile are a sure thing too and socialrecruiting will just be ‘Recruiting’ one day.. Companies must allow experimentation and innovation however and not demanding ROI upfront even when of the most part they do not fully know even existing ROI! Opportunity ahead… Carpe diem.

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    4. Pushpp says:

      interesting insights!!

    5. Always impressed with how fast social media stats are growing! Thank you for this article!

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