The Top Online Source of Hire, Indeed! 4 Comments


The topic around job board effectiveness is always an emotional one, from the supporters to the haters. Until a few years ago, it was difficult to gauge and compare the results from a specific job boards – with each other. Remember back in the day when candidates were asked to self supply their source?

The good news is ATS and other online recruiting platform providers have gained a lot of traction and now offer an inside look at candidate source data.

A couple of weeks ago we shared data which shows Indeed.com as the clear front-runner for traffic.  How are they doing with actual hires? SilkRoad has the answer.  Earlier today they announced the results from a survey they conducted with their clients.

Their research:

  • Provides insights into the most effective online recruitment advertising channels
  • Is industry, company size, and position agnostic
  • Includes hiring data from 700 SilkRoad clients, encompassing 200,000 job postings, 9.4 million applicants, and over 100,000 hires.

Highlights of the survey include:

  • 55% of all hires were from internal employees, referrals, and corporate career sites.
  • Of the remaining external online sources, Indeed takes the top spot in a big way, generating 42% more hires than the second highest source.
  • Social recruiting isn’t represented in the top results

What’s appealing about their research is SilkRoad is not the product company within the survey (i.e. a job board).  A clear example is the recent JobVite report report showing 78% of job seekers found their job on Facebook.  Huh?

With that said,  one gap is for those companies that that have robust sourcing capabiiities which take a “we find them” approach vs. a more traditional “they find us” one – as seems to be the case here. And, to continue to evolve the conversation further, getting to the post hire quality data as a comparison point between these specific sources is next on the list.

Congratulations to the team at Indeed for taking the #1 spot.

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Wednesday, March 14th, 2012
  • This Post Has 4 Comments

    1. I think the devil is in the details. As Steven Rothberg points out over on ERE, Indeed is an aggregator – it is pulling job postings from other job boards, company sites, etc. So if an employer posts the job originally on Dice, but then Indeed grabs it and an applicant clicks on the ad, ending up on the employer ATS – who is really the source? Dice? Indeed? I would argue the former. It would be useful to actually break out the sources *inside* of the Indeed data. I suspect very few applicants are actually applying to jobs that were *originally* listed on Indeed.

    2. Jeff Segal says:

      You passed over a glaring statistic: Out of 9.4 million applicants, there were only 100,000 hires. Barely 1%.

      One percent?

      How long will current job boards survive when just one in a hundred applicants finds a job? Once jobseekers realize the futility of chasing those listings, the game’s over.

    3. [...] de toekomst van vacaturebanken: nichewebsites). Ook in het buitenland woedt deze discussie hevig (The top online source of hire, Indeed). Daarbij is het niet alleen interessant te kijken naar het gemiddelde aantal sollicitaties per [...]

    4. [...] de toekomst van vacaturebanken: nichewebsites). Ook in het buitenland woedt deze discussie hevig (The top online source of hire, Indeed). Daarbij is het niet alleen interessant te kijken naar het gemiddelde aantal sollicitaties per [...]

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