The 2012 Social Recruiting Report 8 Comments



Social Recruiting continues to be a focal point in the evolution of online recruiting. In a recent post titled The Reality of Online Recruiting, I concluded with data is just what it is.. Data. As an example, a recent JobVite report showed 78% of job seekers attributed their job to Facebook. Say it isn’t so.

Today, Bullhorn released data which found that Facebook is just not where recruiters are finding candidates. The report presents key findings and benchmark data pulled from the Bullhorn Reach user network of over 35,000 recruiters.  What’s the outcome? LinkedIn is KING.

I had a chance to connect with Art Papas, Bullhorn’s President and CEO to discuss the findings.  Here’s what he shared:

“What we are exposing is a disconnect in the social recruiting space, between where job seekers think they will find a job and where they’re actually much more likely to find one. “We think that this information will help recruiters connect with candidates more successfully on social media.”

Bullhorn measured LinkedIn, Facebook and Twitter’s frequency of usage by recruiters and their effectiveness for sourcing candidates and found that LinkedIn is blowing away the competition in terms of job views and applications. Even Twitter (Twitter!) is ahead of Facebook in these metrics.  A few examples include:

  • For job applications, LinkedIn is driving almost nine times more applications than Facebook and three times more than Twitter.
  • Twitter drives almost twice as many job views per job as Facebook and three times more applications per job.
  • A Twitter follower is almost 3 times more likely to apply to a job posting than a LinkedIn connection and 8 times more likely to apply than a Facebook friend.
  • Facebook is the network least connected to by recruiters, with only 10% using it in combination with LinkedIn for recruiting

Included below is the infographic on how recruiters are using social media.  Click here for the free 2012 Social Recruiting Report from Bullhorn.

 

 

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Tuesday, February 14th, 2012
  • This Post Has 8 Comments

    1. Jason Gorham says:

      Linkedin is becoming the new Monster which isn’t necessarily good. Meaning, when you took Monster away from a recruiter how would they recruit?

    2. TM Arun says:

      Interesting! L-In tells you “who is who at where” better than Facebook or twitter. how to hire them? what is the current/expected monetary needs? are they actually looking out? are they key questions which will put job boards like monster, occmunidal above social media sites at this point of time.

    3. Bryan Wilson says:

      I know some people call BS on this, but I think the main reason is that people don’t know how to separate “Work Stuff” on Facebook from “Personal Stuff”. That is the main reason I don’t use it for work purposes. Sure people can become fans of a page, but that isn’t where you get engagement. You get engagement from personal profiles. If you aren’t willing to blast all of your friends and family all day with job postings, Facebook is still hard to fully utilize. And who wants to setup two separate identities? For one its against the rules and for two it would just be madness to keep track of.

      Keep in mind this data is from Bullhorn’s own users so the data is pretty slanted towards that recruiting population and what they have been steered to with their solution.

    4. James says:

      Jason is correct, recruiters who find people at linkedin are not real recruiters. They do not know how to execute a real technique of sourcing and recruiting. Majority of recruiters at linkedin are also unethically responsive.

    5. Jason Buss says:

      Bryan, I agree re: engagement. You also raise a good point that this data is from Bullhorn’s 35,000 users. What’s ironic is the JobVite study from a couple of months ago featured on TechCrunch http://techcrunch.com/2011/11/16/social-recruiting/ showing there were 1,200 people surveyed (representing 22 million people). I’m not a statistician, but making a blanket statement that 17 million of these 22 million found a job on Facebook making it the most effective social recruiting tactic is quite far from reality.

      There are a lot of surveys out there, the one highlighted in this post is comprehensive – from a Recruiters point of view (not a job seeker) so one could argue it’s an apples vs. oranges comparison. For Recruiters, the results from the study in this post are more in line w/ reality from my point of view (the actual results).

    6. Marvin Smith says:

      What is interesting is that Bullhorn points out what we already know–that LinkedIn creates the most candidates. What seems to be lacking from data set is the most efficient source of hires. In recent Jobs2Web data LinkedIn drove the most applicants, but Facebook was much more effective at making hires. Mashable also provided data that showed that FB was the #1 in terms of how folks found jobs. For some reason, we accept the fact that the activity on LinkedIn in terms of applicants makes it the bestsource–even though the data disagrees. Just sayin.

    7. Jason Buss says:

      Marvin, thanks for the comments, you raise some good points. I’ve seen the opposite re: Jobs2Web data, yet there are many factors that would impact a companies results. From my perspective, the data from all of the reports we see published primarily focus on the “they find us” (applications) vs. “we find them” approach. When you factor in the post hire data from the results vary even further.

    8. [...] within the survey (i.e. a job board).  A clear example is the recent JobVite report report showing 78% of job seekers found their job on Facebook. [...]

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