Yet Another Attempt for .jobs 8 Comments

No, it’s not a late April fools joke.  The millions of pages online from other job boards and career sites apparently aren’t enough, as Direct Employers is moving into a joint venture with Employ Media and and will be adding tens of thousands of dot-jobs boards and pages.


In a post written 3 months ago, “Rest In Peace .jobs“, there were 10 reasons outlining the lack of adoption since the .jobs inception over 4 years ago.  Although there was no official funeral, one could classify the latest announcement as a rebirth given the rules of the game (.jobs) are changing completely from what it was intended to be.

Premium placement comes at a premium too.


I don’t think it’s a “new playing field”, and think this an interesting way “to see what the world wants” as stated by both Direct Employers and Employ Media Executives.

Some of the comments on the ERE article by John Zappe say it all. They include, “I laughed when I read this”, “I wish DirectEmployers the BEST of luck. I just ask you keep showin’ us what you got”,, and “this is a travesty”.

In the meantime, we’ll see if candidates magically start using the .jobs domain and if they ever become optimized for the search engines in comparison to other boards, aggregators, and MOST IMPORTANTLY employers taking charge of their strategy with their own sites.

We’ll also wait to see actual results that have positively impacted an organizations recruiting ROI.  That’s all anyone can ask for, is the proof.

About Jason Buss

Talent HQ’s creator and editor is Recruiting & Diversity Leader, Jason Buss. Talent HQ is a premier online news and information channel for the Recruiting and Human Resources community.

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  • Posted on: Monday, November 2nd, 2009
  • This Post Has 8 Comments

    1. .jobs (was) in essence a good idea. I bet someone would soon enough create a specific search engine for just .jobs domains – if employers really used them. As long as it is the situation like it is today – that there is simply a hassle and a cost to do it all – with completely unknown ROI – I cannot really see why the employers would adopt the .jobs.

    2. Jason says:


      Thanks for the additional context and thoughts. I agree, and again would add more importantly job seekers and candidates aren’t adopting .jobs.

    3. Nicole Bodem says:

      Aside from candidates and job seekers not YET adopting the .jobs extension. It is a complete myth that simply using the .jobs domain extension will ensure search engine visibility

      The .jobs domain in itself will not automatically help with your search engine visibility. Those who believe otherwise don’t fully understand the way a search engine treats newly-registered domains. Search engine trust is a very important factor in the visibility of a website/career site. A newly established domain — .jobs or otherwise — has not had time to build search engine trust.

      Search engine trust includes a variety of factors including but not limited to: when was the domain registered, is there quality content on the domain, is content updated frequently, are there quality links pointing to the domain, etc. The use of the .jobs domain extension could have impact in the long term: once it becomes mainstream, it will be recognized as the place on the internet to go when looking for jobs.

      However, like anything new, this will take time. Great SEO visibility does not depend on having a .jobs domain. The decision to purchase a .jobs domain could likely come with many future benefits, ( if it’s adopted) but it’s not an immediate fix that will boost your website/career site presence.

      My two cents anyway.

    4. Jason says:

      Nicole, thanks for the additional insights. Many are saying there is instant SEO value with this. It didn’t hold true the first time either…

    5. Jim Edwards says:

      The number one factor accounting for double-digit increases in the average length of un-employment is the reliance on job boards.

    6. I can relate to this really easy, thank you. I have subscribed to your RSS.

    7. Nice blog, thanks for the info!

    8. GDI says:

      Wow!!..Great info!

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