By Jason Buss.

Like it or not, your personal brand and reputation is built in many ways – consciously or unconsciously – by what you do, the sites and tools you use, where you work, your profile, and more.

You likely use social media and social networking sites along with a variety of tools on the web including twitter, plurk, friendfeed, Linkedin, Facebook, MySpace, Plaxo, and the list goes on and on. What’s your brand? What you do with these tools and sites, and the output, play a big role in building your online brand.

Here are a few links to several great articles filled with additional tips and techniques – all geared towards building your brand:

• 5 twitter tactics for building a stellar brand
• How to build your online brand
• How to build your personal online reputation
• 49 ways to build your brand using online marketing
• Building your online brand with social media tools
• Schawbel Report: The current state of personal branding

You could sit back and do nothing, or take charge in developing your brand online. What are you waiting for?